Digital Strategy Solutions

Whether you’re designing a new website, considering which technology is right for you, or planning an ongoing digital marketing campaign, setting your strategic foundation is a critical component of success.

Stakeholder & User Research

Understanding Your Audience and Goals
Before you embark on any project, it’s essential to understand your users, your internal goals, and your overall objectives. We’ll help identify what is and isn’t working for you, interview key stakeholders, develop user personas, and create a clear strategy for moving forward.

Our stakeholder and user research services include:

  • Stakeholder interviews and workshops
  • User surveys and focus groups
  • Persona development
  • User journey mapping

What truly stands out is DCMA's ability to craft strategies that not only meet but exceed our mission and vision. From the outset, their team impressed us by proactively delving into our objectives, consistently asking insightful questions about our goals, target audience, and desired outcomes. Their meticulous approach to capturing relevant data and metrics has been a game-changer, providing us with the insights needed to shape our future strategies.

Nationwide

Content & UX Strategy

Crafting Compelling Content and User Experiences
Content is often the most challenging aspect of many web design and digital marketing projects. A robust content strategy will simplify this process by creating a plan around inventory, migration, creation, refinement, and optimization goals. We also help with ongoing content marketing to ensure your content remains relevant and engaging.

Our content and UX strategy services include:

  • Content audits and inventories
  • Content creation and refinement
  • UX design and optimization
  • Ongoing content marketing

Marketing Strategy

Maximizing the Impact of Your Digital Campaigns
Make the most of your digital campaigns by creating an overarching strategy for an effective and consistent tone, timing, frequency, and more. We advise on custom digital marketing strategies that can include a combination of digital marketing elements such as SEO, social media, content marketing, email marketing, and PPC.

Our marketing strategy services include:

  • SEO strategy and implementation
  • Social media strategy and management
  • Email marketing campaigns
  • PPC advertising and management

Analytics & Insights

Data-Driven Decision Making
Data is at the heart of everything we do for our clients. The beauty of digital marketing is that it is highly measurable, allowing us to evaluate performance at every stage of a campaign and to make continuous improvements. By studying and understanding your analytics and combining that with your site goals, we can optimize your website and content to improve the visitor experience.

Our analytics and insights services include:

  • Performance tracking and reporting
  • User behavior analysis
  • Conversion rate optimization
  • Data-driven strategy adjustments

Website Audits

Comprehensive Evaluation for Optimal Performance
A complete audit of the underlying technology and current pages is often the best starting point for a website redesign project. It enables us to build a complete inventory of the content you have and identify what is working and what is holding you back. Combined with data from analytics, having a fresh set of eyes critically review your site is the best way to identify improvements and set the strategy for moving forward.

Our website audit services include:

  • Technical SEO audits
  • Content audits
  • User experience audits
  • Performance and speed audits