Tampa Bay Regional Planning Council Rebrand

Client

Tampa Bay Regional Planning Council

Project

Website redesign

Project Description

TBRPC is dedicated to serving the citizens of the Tampa Bay area and its member governments by fostering communication, coordination, and collaboration. We began working with TBRPC to address significant challenges with their website, which was cluttered and difficult to navigate. The homepage was overwhelmed with event postings and press releases, and the overall design, including the logo, was outdated.

Project Specifics

  • Logo Redesign
  • Website design
  • UI/UX Design
  • Mobile App
TBPRPC
TBPRPC-2
TBPRPC-3

Our mission was to redesign their website from the ground up, focusing on sleek design, seamless user experience, and compelling content that resonated with their target audience.

To address these issues, we created a new structure that streamlined the navigation experience by combining existing pages, thereby improving usability without reducing content. The broad scope of TBRPC’s work was presented in a more intuitive and consumable manner. Additionally, a versatile new logo was designed to be more recognizable and suitable for various marketing materials. The updated website features a new logo and color palette, making it more user-friendly and visually appealing. Our front- and back-end development ensured a smooth launch with fast-loading interactive features. Moreover, the TBRPC team can now easily update and manage the site, enhancing their ability to serve the community effectively.

Responsive Design

Boast a visually appealing and responsive design

The new website boasts a visually appealing and responsive design, ensuring an optimal user experience on desktops, tablets, and smartphones.

Interactive Portfolio

In-depth market research and competitor analysis

Our mission is to help businesses grow by creating stunning, effective websites that help them standout.

Our mission was to redesign their website from the ground up, focusing on sleek design, seamless user experience, and compelling content that resonated with their target audience.

User Engagement

Create the experiences your customers want

The new website experienced a significant boost in user engagement, evidenced by increased page views.

SEO Performance

Achieved higher search engine rankings

Through strategic SEO optimization, the website achieved higher search engine rankings for relevant keywords.

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Utaegbulam

Mike Utaegbulam is the Lead Consultant for DCMA, a consulting firm dedicated to helping organizations scale through marketing technology. With over 17 years of experience in leading nonprofit and higher-education institutions, Mike brings expertise in crafting tailored digital strategies that inspire action. His results-driven approach has garnered acclaim from organizations nationwide. Mike's mantra, "When social impact organizations transform hopes into action, everyone wins," reflects his commitment to driving positive change through digital innovation.

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